Blue Star vs. Voodoo Doughnuts

Our second term in Graduate School welcomed us with interesting and exciting classes. We divided our time between Marketing and Quantitative Research Methods.

I will lay it to you straight: I love surveys. At a first glance, it may sound self-centered since most people like them because it gives them an opportunity to talk about themselves (which I don’t mind). But it is more than that. As a lover of human research, I believe surveys are absolutely necessary for a variety of reasons (and when combined with qualitative research, the result is a lot more than the sum of the parts).

We had the opportunity to design and conduct a survey in the city of Portland. My team and I decided to compare the opinions and attitudes of customers at Voodoo Doughnuts and Blue Star Donuts. As the Team Leader, is was my job to make sure all the surveys were valid and input and analyze the data. Second confession of the day: as much as I am a message driven communicator, I absolutely love spreadsheets. Having real data in front of me and finding unique correlations was one of the most thrilling moments of this class (yes, I am a dork and I OWN it).

Here are some of the charts I made for the project. Not surprisingly, Voodoo was a tourist hotspot while Blue Star was the local favorite.

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