The ‘White T-Shirt Project’ has been one of the most fun things I’ve ever done as a student. The task was to create a brand with only one type of product: white t-shirts. After that, the sky was the limit.
The class got divided into two teams of four. Our team came up with a premium white t-shirt delivery service. Much like Birchbox, customers would receive products from different brands, giving them the ability to try different styles and fabrics. The beautiful thing about Chemise is that parents could schedule the delivery to arrive at their child’s growth rate, making sure no growth spurs would leave them shirtless.
My job was to be part of the strategic team and visualize our ideas. I won’t lie; it was incredibly cute to look at baby photos every day.